№ 05 · AI / IdentityGRIMES AI
GRIMES AI
voice fragments.
Identity & art direction for an AI voice platform. The first time a singer's likeness shipped as a tool.
- Client
- Grimes / Elf.tech
- Year
- 2023
- Type
- AI / Identity
- Tags
- AI · Audio · Identity
Identity and art direction for elf.tech, the AI voice platform built around Grimes's likeness. The first time a major artist's voice shipped as an open creative tool. We shaped how it looked, spoke, and introduced itself to the world.