VOL. 26 · The AtelierTokyo · NYCEst. 2024№ 014 · Filed 05·04·26

Where every pixel
matters,
always.

A bespoke creative-tech atelier — building identity, IP and AI-native experiences at the intersection of music, technology and culture, with the patience and craft of a private press.

Disciplines
Identity · Product · Art Direction
Mediums
Web · Mobile · Print · OS
Founded
2024 →
Studios
2 · Tokyo, NYC
Releases
14 to date

A studio for builders of worlds. Every pixel matters.

WHERE EVERY PIXEL MATTERSAND SUDDENLY, EVERYTHING WENT TERRIBLY RIGHTFIVE SECONDS OF CUTESOFT ROUND THINGS IN HARD ANGULAR WORLDSA PIXEL-PERFECT COMPANYTYO ⇆ NYC · EST. 2024WHERE EVERY PIXEL MATTERSAND SUDDENLY, EVERYTHING WENT TERRIBLY RIGHTFIVE SECONDS OF CUTESOFT ROUND THINGS IN HARD ANGULAR WORLDSA PIXEL-PERFECT COMPANYTYO ⇆ NYC · EST. 2024WHERE EVERY PIXEL MATTERSAND SUDDENLY, EVERYTHING WENT TERRIBLY RIGHTFIVE SECONDS OF CUTESOFT ROUND THINGS IN HARD ANGULAR WORLDSA PIXEL-PERFECT COMPANYTYO ⇆ NYC · EST. 2024

№ 01

Chapter One · Selected Work

Records, briefly annotated.

7 projects in the press
5 selected for this volume

№ 01
World / IP / 2024 →Original IP

KOTOPIAthe painterly world.

№ 02
GRIMES
Stage / Visual / 2024Grimes

GRIMESCoachella '24.

№ 03
GRIMES
Stage / Visual / 2024Grimes

GRIMESSonic Mania.

№ 04
KAIOS
Product / OS / 2025 →Original IP

KAIOScompanion OS.

№ 05
GRIMES AI
AI / Identity / 2023Grimes / Elf.tech

GRIMES AIvoice fragments.

The full archive

Chapter Two · Director’s Note

And suddenly, everything went terribly right.

Everyone is a good designer and artist given the right tools and environment to succeed. Creation, inspiration, and results stem from belief in oneself — and the patience to let one good page become the next. The old world is dying; it’s time to make way for the new, again, and again, and again.

Signed,
Koto Murai · Director
Filed
05·26
asgard

The studio rules.

P/01

Build worlds, not pages.

Every project — even a single sleeve — is rooted in a small world. That's why we make books before we make sites.

P/02

Quietly, but with conviction.

Loud is easy. Quiet is harder. The work should whisper at first and stay with you for a year.

P/03

Soft round things in hard angular worlds.

A studio rule. Make the warm thing land in the cold place. Then make it land twice.

P/04

Patience is a craft.

We work like a private press — slow, deliberate, releasing when the volume is finished, not when the calendar says.

P/05

Own the tools.

We build the type, the templates, the tiny apps. The studio runs on its own software, end to end.

P/06

Be useful to the artist.

The best brief comes from a maker who has already drawn the shape. Our job is to find it, sand it, and ship it.

Selected clients & collaborators.

Est. 2022